Privacy

Privacy

We collect very little, and only to reply to you or keep the directory accurate.

When you use the contact form

We collect your name, email address, phone number if you give one, your message, and the listing it's about, if any.

We use these only to reply to you and, if you've asked, to correct or update a listing. We don't sell your details, add you to a mailing list or share them for marketing.

Your message is delivered to us by email through our email provider (Resend) and our website host (Vercel), which handle it only to deliver it. We keep enquiries only as long as we need them to deal with your request and any follow-up.

Please don't send IC numbers, medical details or other sensitive information through the form.

When you claim or manage a listing

We collect your name, role and work email. We use them to confirm you work for the business, either by emailing a link to an address on the business's own website, or by an automated call to the phone number on the listing that reads out a code. After that, we email you sign-in links so you can manage the listing.

We keep a record of the claim and of the changes you make to the listing, so we can check them and put things right if needed. We don't publish your name or email.

Browsing the site

We use Google Analytics (through Google Tag Manager) and Vercel Web Analytics to understand how people use the site, such as which pages are visited and which links are clicked. Google Analytics uses cookies to do this.

We also count visits to each page, and clicks to show a listing's phone number or open its website or map, so we can tell a business how many people viewed and contacted it. This count records the page, the site you came from, your browser type and a random ID that lasts for your visit only. It doesn't use cookies and isn't linked to who you are.

We don't use advertising cookies. Like any website, our host keeps basic technical logs (such as IP addresses and pages requested) for security and to keep the site running.

Information in the listings

Listings contain business information from public sources: ACRA company records, NEA's list of licensed funeral parlours, each firm's own website, its Google Maps listing, and the business itself if it manages its listing. We don't publish home addresses or the names of individual staff or embalmers. If you run a listed business and would like something changed or removed, please contact us.

Your requests

To ask what we hold about you, or to have it corrected or deleted, send us a message through the contact form. We'll respond as soon as we can, and within 30 days. We handle personal data in line with Singapore's Personal Data Protection Act.

Last updated 27 October 2026.